RackNap – Cloud sales management platform

The new age of subscription economy has brought with it novel ways of customer service and product delivery. Today, there’s an unprecedented growth in the subscription-based businesses, including technology and media.

With changing times, the products have also evolved. Now we are into virtualization, where services are sold on the pay-per-use model. Software as a service and other cloud deployment models have given rise to recurring revenue generation – a subscription business model. This shift to the cloud has been driven by the dynamism of the customer behavior.

Customers are changing the way they buy, thus, the cloud and other subscription service providers also need to change the way they sell.

The transition to the cloud has also brought with itself the complexities of managing the sales of cloud-based services. This also brings in the need of a cloud sales management software that can complement the rising needs of managing sales.

The new demands of sales in cloud and subscription economy:

• What makes sale different here is the recurring model. The customer who has opted for a subscription model of business, has completely different expectations from a service provider, contrary to a one-time product based model of business.This is because the customer’s idea of value has now changed. He is not paying upfront for any product or service. Rather, he is paying on a recurring basis. If at any point in time, he does not find the service useful or the customer service non-satisfactory, he can opt out of the service.
• Services on subscription basis have a huge number of subscribers at any given point of time. The service providers need to keep a track of all their customers and devise individual offers for them in order to retain them. They also have to make the prediction of future sales generation before formulating any strategies. By being aware of the customer demand and buying pattern, they can easily reduce the churn rate.
• The service providers have a lot to do in subscription business model – they should be able to manage the sale, keep track of the customers, generated leads via different channels, cover entire customer lifecycle, and provide sales forecast and other market insights in order to enhance the customer experience with their company and product.

Thus, the new demands of sales in cloud and subscription-based services management, require a tool or a software that is single-handedly able to manage everything mentioned above.

RackNap – A cloud sales management platform for cloud services providers

RackNap, as an ideal cloud business process automation software for managing sales and other processes of a subscription business, provides an end-to-end automated solution to manage the fresh leads from different marketing campaigns and the recurring model of revenue with ease.

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